Before a marketing strategy is developed, it is vital a company understands where it stands and what customers and potential customers think of it, its products and its services.
If a company needs, for example, to change brand, we establish what your customers currently think of you. As an independent agent, we would engage your customers in open conversation, encouraging them to speak freely not only about the aspects they are satisfied with but about areas where improvement is necessary. Often, the results are quite shocking!
We have developed a ‘traffic light’ system to grade aspects of your business. We then discuss this with you to see where there’s room for improvement, thus helping to tailor the critical aspects of the marketing campaign.