New year, new ideas – Top 5 resolutions for marketers!
With advancements in AI, Google’s U-turn on third-party cookies and the rise of social commerce, 2024 was undoubtedly a seismic year for the world of marketing. As these trends continue to shape the sector, companies are increasingly looking for innovative methods to remain resilient and competitive in the face of constant change. Many marketing experts […]
Tuesday, January 21st, 2025
Read ArticleAdfield Group partners with Shrewsbury IT services provider to enhance cyber security
Leading Shropshire marketing agency Adfield Group has forged a new partnership with Shrewsbury-based Start Tech, one of the county’s most respected managed IT services providers. The collaboration helps Adfield gain Cyber Essentials accreditation and protect the business against ever-evolving cyber security threats. Gareth Thomas, Chief Operating Officer, Adfield Group said he was confident the partnership […]
Thursday, January 9th, 2025
Read ArticleOur Favourite Christmas Adverts of 2024 (and Why We Love Them)
With the festive season fast approaching, there are many traditions to look forward to, such as decorating our homes with Christmas trees and tinsel, tucking into delicious food and exchanging gifts. However, there is one Christmas tradition that we are particularly excited about – you guessed it, Christmas adverts! From the heart-wrenching to the humorous, […]
Thursday, December 5th, 2024
Read ArticleTop 5 Essential Tips for Email Marketers
Email marketing is a key strategy for businesses looking to connect with their target audiences. Recent research shows that 52% of consumers made a purchase directly from an email in 2023 – an eye-catching statistic that demonstrates the effectiveness of this tried-and-tested marketing tool. Given the benefits of utilising well-crafted emails to promote products and […]
Monday, November 18th, 2024
Read ArticleThe Power of Symbolism: Why the Poppy Matters
The red poppy is more than just a flower; it’s a deeply symbolic emblem of remembrance, resilience, and respect for those who served in wartime. The Poppy: More Than Just a Flower The poppy first gained its significance as a symbol of remembrance in the aftermath of World War I, thanks to the famous poem […]
Monday, November 11th, 2024
Read ArticleBake-Offs and Browsers: Adfield’s Expertise in Baked and Digital Cookies
At Adfield, we excel in both digital marketing and baking! Recently, our team participated in the Macmillan Coffee Morning, hosting a Bake-Off that combined delicious treats and friendly competition, all to raise funds for Macmillan Cancer Support. With a variety of baked goods on display, the event made choosing a winner difficult. Some argued that […]
Friday, November 8th, 2024
Read ArticleAdfield Group Delivers a Memorable Archies Awards Dinner
The Adfield events team worked with the UK Material Handling Association (UKMHA) to ensure they organised an unforgettable Archies awards dinner. On the evening of 14 September, close to 400 of the material handling industry’s best and brightest attended the Hilton Metropole Birmingham to experience this year’s highly anticipated Archies awards. The event honours excellence […]
Monday, September 23rd, 2024
Read ArticleAdfield Group is thrilled to work with leading air filtration specialists Filtermist
Adfield Group, one of the UK’s most esteemed full-service marketing agencies, is delighted to announce that they have won work with Filtermist, an accomplished, Shropshire-based manufacturer of industry-leading air filtration systems. The Adfield team is looking forward to delivering a tailored marketing experience for Filtermist’s dust and fume division. With a team of highly skilled […]
Friday, September 20th, 2024
Read ArticleCapturing Audience Attention through Thoughtful Video Styling
The recently released video update from the Prince and Princess of Wales captured the attention of millions, leaving a lasting impression on their audience. This video wasn’t just a typical update; it was a masterclass in how thoughtful production techniques can evoke emotional connections and build lasting bonds with viewers, demonstrating to brands why they […]
Thursday, September 12th, 2024
Read ArticleMaximise Your Exhibition ROI: The Critical Need for a Targeted Marketing Campaign
Exhibitions provide businesses with an ideal opportunity to showcase their products, services and innovations to an engaged audience. However, simply booking a stand at an exhibition is not enough to ensure success. To truly stand out and maximise the return on investment (ROI), exhibitors must engage in strategic marketing campaigns tailored specifically to the event. […]
Friday, August 16th, 2024
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