Adfield Group reflects on the 2023 senior appointments.
At the start of 2023, the Adfield Group, which is one of the UK’s leading full-service marketing agencies, made two significant employee promotions as part of their strategic move to steer the company forward and further strengthen its position. In reflecting upon this 12 months later, the company shares its thoughts on the promotions of […]
Saturday, January 13th, 2024
Read ArticleThe new age of billboard advertising has arrived
The advertising industry is always coming up with new and innovative ways to grab people’s attention. The latest 3D billboard advertising craze is both remarkable and eye catching so it’s no surprise that the likes of Disney, Marvel, Nike, Netflix, Pandora, Meta, and many more of the biggest brands in the world are now using […]
Wednesday, December 6th, 2023
Read ArticleAdfield’s proven marketing skills help to make the UK’s largest packaging and processing machinery show a success.
The Adfield team was appointed by the PPMA Group of Associations, organisers of the 2023 PPMA Show to deliver the visitor marketing campaign for the show. Our proven marketing experience and expertise helped to deliver a campaign which played a significant role in making the 2023 PPMA Show a huge success with visitors for the […]
Friday, November 17th, 2023
Read ArticleMastering Event Planning: 5 Key Considerations from the organiser’s perspective.
Planning an event can be an exciting but daunting task. As an event organiser, your responsibility is to ensure that everything goes off without a hitch, leaving a lasting impression on your audience. To achieve this, you must carefully consider five essential factors before diving into the event planning process: time, budget, audience, venue, and […]
Monday, November 6th, 2023
Read ArticleWhat set’s X apart from Threads
There are so many social media platforms available that it can be difficult to decide which ones to use for your business. Our social media experts have put together this helpful article on Threads and X (formerly known as Twitter) to help you make the best decision for your business. Remember, we’re always here to […]
Tuesday, October 17th, 2023
Read ArticleThe basics of SEO – How Google works and what you need to know
Search Engine Optimisation (SEO) is the method of improving the ranking of your website on search engines. The main aim of SEO is to increase the visibility of your website and attract more visitors from organic (unpaid) search results. Google is the most popular search engine in the world, so optimising a website for Google […]
Wednesday, August 23rd, 2023
Read ArticleEnd-of-year marketing: how to stand out
According to Forbes, the average consumer sees up to 10,000 marketing advertisements per day. This is why it’s essential to stand out from the crowd and why brand distinction is the ultimate necessity in your digital presence. But where do you start? Here, we have created a guide to help you stand out from the […]
Friday, November 18th, 2022
Read ArticleAdfield Group: Celebrating 45 years of business
Adfield Group: A true family success story of a full-service marketing agency Established 45 years ago, the Adfield Group has grown to be one of the UK’s leading full-service marketing agencies and with the business still thriving, the future looks bright. The Shropshire-based company is a third-generation family-owned business that offers an array of marketing […]
Friday, September 23rd, 2022
Read ArticleHow should your marketing change in 2020?
A new year has arrived, so there’s no better time to review your marketing over the last year. As time passes it’s important to evaluate your work as well as predict trends going forward. Talking about going forward, 2020 is an exciting time to market your business with lots of options and new areas where […]
Monday, January 13th, 2020
Read ArticleHow to Promote Your Company using Effective Video Marketing Strategy
Video is increasingly becoming more relevant to businesses in terms of their marketing, whether in order to promote products, services and offers, or simply to raise brand awareness. As such, video marketing should not be overlooked when preparing a marketing plan but instead, should be incorporated into any all-encompassing social media strategy. The addition of […]
Tuesday, November 12th, 2019
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