With advancements in AI, Google’s U-turn on third-party cookies and the rise of social commerce, 2024 was undoubtedly a seismic year for the world of marketing. As these trends continue to shape the sector, companies are increasingly looking for innovative methods to remain resilient and competitive in the face of constant change.
Many marketing experts have hailed 2024 as a success, while other commentators have expressed concern over certain trends, such as questionable recruitment practices and the controversy surrounding dynamic pricing.
Whichever side of the debate you fall on, one thing is for sure – digital marketers must adapt to new ways of working to remain ahead of the curve.
With this in mind, what better time to refine your strategies than at the start of a new year?
In this blog, we will explore 5 New Year’s resolutions marketers should adopt in 2025.
- Embrace AI (Without Losing the Human Touch)
It’s no surprise that AI dominated the headlines in 2024. Once no more than a plot device found in sci-fi literature, Artificial Intelligence has become prevalent in modern technology. Almost 77% of devices today use some form of AI, while 83% of companies have cited AI development as a top priority.
From automating repetitive tasks to lowering costs, there are plenty of benefits associated with using AI, so there can be little wonder why so many businesses are choosing to invest in it. All sectors have seen the widespread adoption of AI – and marketing is certainly no exception. In fact, 69.1% of marketers used AI in their operations, a striking figure that indicates just how influential it has become.
While AI offers numerous advantages, its use should not come at the expense of human input. On the contrary, AI can help digital marketers to be more creative and efficient. Use AI to automate repetitive tasks and gain data-driven insights, leaving you to focus on more meaningful tasks such as strengthening connections with customers.
- Diversify your Marketing Channels
Gone are the days of single-channel marketing. Amid 2025’s ever-changing digital landscape, promoting your products and services across multiple marketing channels is essential. Data compiled by Guru Coach reveals that companies with a multichannel marketing strategy experience three times more success than those without one.
Marketers should aim to diversify their marketing efforts across multiple platforms, including social media, email marketing, content marketing and SEO. Emerging channels like podcasts and live streaming also provide a great platform for businesses to showcase products to their target audiences.
- Invest in Compelling Content
The phrase ‘Content is King,’ first coined by Bill Gates in the 1990s, remains true today. In the fast-paced world of digital marketing, releasing high-quality, attention-grabbing content can boost customer retention rates, build brand authority and improve your SEO rankings. The type of content consumers enjoy has changed significantly over the years, with short-form, easily digestible content dominating the market.
Here are the types of content your business should focus on producing:
- Short-form videos
- Memes
- Infographics
- Case studies
- User-generated content
Frequency is just as important as quality. According to HubSpot, 83% of marketers reported that producing higher quality content less often is much more effective that releasing lower quality content more often. Be sure to bear this in mind when it comes to developing your content marketing strategy.
- Leverage Interactive Marketing
Interactive marketing is a powerful method for engaging your audience in a two-way conversation. Not only will interactive content pique the interest of your target audience, it can also provide valuable insights into their behaviours and trends. Incorporating interactive elements into your strategy is a sure-fire way to retain your competitive edge – so, what are the best forms of interactive content?
Here is a breakdown of the most effective:
- Quizzes
- Highly engaging and shareable
- Easy to create
- Can help users find personalised product recommendations
- Polls and surveys
- Quick to set up
- Collect valuable audience insights
- Gather feedback on audience preferences and demographics
- Interactive videos
- Videos provide impressive engagement rates
- Higher clickthrough rates than non-interactive videos
- Features like hotspots and embedded quizzes can be included
- Utilise Data-Driven Decision Making
Having a thorough understanding of key metrics is crucial for ensuring marketing success. In today’s data-driven world, there is an abundance of data available, including website analytics, social media metrics and email marketing data. Marketers can use this data to make better, more informed decisions and optimise their strategies accordingly.
So, what are the outcomes of data-driven decision making in marketing? There are several benefits, including increased ROI, cost efficiency and enhanced personalisation. According to Forbes, companies that implement data-driven decisions are six times more likely to be profitable year-over-year.
As we step into 2025, it is vital for marketers to stay ahead of the curve by embracing cutting-edge strategies and technologies. Following our five resolutions will ensure that your marketing efforts remain impactful and relevant in the dynamic marketing sector.
Adfield: The Agency You Can Grow With
Are you looking for expert support to help you elevate your marketing campaigns? Through our expertise, we can work with you to ensure that your marketing output resonates with your target demographic, drives engagement and enhances brand loyalty.
We invite you to get in touch with our Sales Manager Emily Davies to discuss your needs:
Telephone: 07341493662
Email: Emily@adfield.co.uk